
A weekly room for Hong Kong founders who are actually building.
No competition, no charge, just connecting.
28th of August 2026, 19:00.
HKU iDendron. Seats are limited by the room — sign up early.
Doors open in
Doors open in
Ask for what you need.
Founders talk about the future because the present is embarrassing. Nobody can help you with your vision — they can help you with the thing you've been stuck on for three weeks.
Every update ends with an ask. Every room starts with one.

Ninety minutes. You leave with three things.

Your blocker in front of people who might move it
A real conversation with the person who can help
Something written down that gets followed up
Rules of the room
Help before you ask. No pitching, no selling, no recruiting. Phones down during Too Hot To Handle.
One founder brings the problem they'd normally keep quiet about.
Ten minutes, out loud, in front of everyone.
Not to be solved on the spot — so the people who've actually been through it can find you when the floor opens.
"Help doesn't find polished people. It finds specific ones."
A season inside the room.
Five founders. 90 days of building in public. They go first — that's what the name means.
What you do
Build in public for 90 days. Report weekly. Pitch at day 30, 60 and 90.
What you walk away with
A 90-day trendline, a finished pitch video, and an audience that grew while you built.
What we give you
Filming and pitch coaching, distribution, warm intros, and a livestreamed demo day.
Cohort 0 is chosen in the room.
Public applications are closed while the first batch is forming. Come to a Friday room, show what you're building, and the cohort is picked from there.
An idea, an intro, or just tell them to keep going.
Messages are read out in the room on Friday.

Marcus Yu, founder.
Founder-led, on purpose.
Three companies: Gentlelens, B-Safe, ScentSafe. Failed one. Exited one. Building one now.
Read the note from the founderThe practical stuff.
Next room
28th of August 2026, 19:00, HKU iDendron.
Bring one thing you can't solve.
Most conversations between founders are about the future. The present is the only part anyone can actually help you with.
Come with one thing you can't solve.
Marcus Yu
Founder, Demo Club
August 2026 · Hong Kong